July 10th, 2012
Three questions to host, producer and director Fanny Lefort
When she was a little girl, Fanny Lefort always dreamed of being in the spotlight. One day, while working at Musique Plus, she decided to take the plunge and start her own video production company, Mimosa Media, with her associate (and boyfriend!), Olivier Normandin. Today, the duo creates and produces sparkling videos for the web. We asked Fanny questions about three of her creations.
1. Lonely Dancer of Midnight Romeo is the 4th music video that you’ve conceived and co-directed. How is the process of creating a music video different from other production for you?
Making music videos is a huge playground and an opportunity to push my creativity to the fullest. I listen to the song dozens of times, I let the music overwhelm me, I do not put any barriers to my imagination and I draw the images in my head. Then, it takes a small ounce of realism so that my grandiose ideas are feasible in budgetary terms. With great passion and tremendous resourcefulness, it is always possible. When the filming begins, my reward is seeing the whole team working hard to bring the story that was born in my head to life. It gives me chills thinking about it, it’s just a magical feeling!
2. L’effet Mimosa // Le Bar : When you feel overloaded, how do you manage to find a more relaxed state of mind?
I believe that stress management is one of my strengths. I love being completely overwhelmed, not knowing which way to head and manage the unexpected. Since Mimosa is a small company, I touch all facets of video production and I often have to deal with new elements. That’s a lot of stress but it is my fuel. I like to push myself and learn new things. But I still have to keep my balance. To catch my breath, I take long walks listening to music, or I put on my skis and hit the slopes. Then, my thoughts go back into place.
3. For the webcast Carte Postale, you followed Misteur Valaire tour in France. Your talents as a host are undeniable! Do you prefer being in front or behind the camera?
I love telling stories and adding a little flavor to people’s lives, so whether I’m in front or behind the camera, I’m satisfied. I would be unable to host without developing the concept and the questions myself. As is the case with Carte Postale, I love when hosting is connected to my own projects and has a creative dimension. Even when I host, I direct with Oliver so it turns out I’m never only in front of the camera. Hosting is my little girl dream and I am very proud of having achieved it, but now, I would not be happy only doing that. Long live diversity!